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BBA Thammasat: The WINNER of "Giffarine: The Branding Project"

By Paramee Well Smittinet, BBA#15
After a round of screening and two rounds of presentations, BBA TU students finally took the first place in the national-wide competition hosted by Giffarine.  Our team comprised of four 4th year students: Jeannie, Paramee, Pichaya and Tirapong.  Over 200 teams all over Thailand had participated in coming up with the branding strategy that will help revamp the company’s desired image of value purchase and sincerity.  Our branding concept was to bring out the connotation of ‘gift’ from the corporate name in our ‘better gift better life’ campaign, which aimed to elicit theme of sharing happiness from the standpoints of both the end-consumers and the MLM. 

In this competition, we were faced with the language challenge since the presentation had to be made in Thai.  However, with our relentless effort and countless number of practices, we were able to overcome this obstacle and advance from one round to the next.   The final round took place at Central World and all of us were extremely nervous to be presenting in front of a panel of Thailand’s marketing gurus as well as a large set of audience.  The Q&A was quite tough but we managed to overcome it thanks all the accumulated knowledge from BBA and the cold call practices in class. 
At the end, our effort paid off and we were able to bring home the trophy along with 150,000 cash prize and a round trip to Japan.  We would like to take this opportunity to thank all of our professors for teaching us the skills and all those who are involved. J Love Ya…
Posted date: March 26, 2010 – 13:20 hrs.