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MK313 (2540) |
Course Title |
Credits |
Prerequisite |
Creativity and Communication in Marketing Profession |
3 |
MK major and MK201 |
A study of principles and processes to enhance creative thinking and communication skills essential for success in a marketing career. Emphasis is on the development of effective communicative strategies and means for each student and his or her team that fit with the target audience, situations, and goals. |
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