The real fun begins on the day 4, the case cracking day. The MMICC format is 32 hours long for case cracking, 15 minutes presentation followed by 15 Q&A session. The uniqueness of the MMICC is the competition format. Every teams must compete against each other by presenting to the same group of judges who witness every presentations and required to rank the presentation accordingly. This year the case company for the competition is Gildan, one of largest clothing manufacturers in America and Canada market. Gildan recently acquired American Apparel, the famous clothing retailer since Gildan see the lucrative opportunity in the retail market. The key question of the case lied on how to redefine go-to-market strategy for American Apparel.
The 32 hour case cracking session went by a flash. After we went through countless arguments and sleepless night. We finally completed the case. Even though we tried our best and we believed that, this is our “masterpiece case solution”, unfortunately, we did not make it to the final round.
Although, the result might be different from what we expected. We learnt many valuable lessons through case cracking sessions, presentations and feedbacks from judges. Regardless of the result, this impressive journey was fun and unforgettable. Thanks to MMICC committee, our memorable journey would not happened without them as well as Dr. Orapan Yolrabil and other advisors, for the guidance and trainings throughout the competition.
Posted date: April 10, 2018 by Sochaya T |
