On the next day, CICC had taken us to visit the case company for a 22-hour case. As we had expected, the case company this year was Citibank on the development of financial technology. The key questions for this case were about how to satisfy customers along their journey with fintech and how to differentiate itself as well as to become more agile in the development of fintech. After long hours of discussion, debate, and research, we had come up with thoughtful and strategic recommendations. Unfortunately, we did not make it to the final round.
Regardless of the results, there are a lot of things that we have picked up and learnt throughout the competition and the training sessions supported by BBA Thammasat and our advisors. There are 2 things that we would like to highlight. First, it is the importance of teamwork that matters. Great teammates make experiences even more memorable and worth to cherish. Second, no matter what the outcome will be, always remember that at the end of the day, you need to have fun along the way.
All in all, this could not have happened without the supports from all of our advisors, especially Ajarn Supawat Likittanawong for being an amazing advisor, an outstanding teacher, and a wonderful role model. Moreover, we could not have come this far without the useful tips from BBA alumni. Lastly, this opportunity would not come to us if BBA Thammasat program and Ajarn Worapong Janyangyuen have not been facilitating all the process and continuously supporting the BBA case team activities. Thank you HKUST and Citbank for organizing a great competition and thank you team for going through the bumpy road together, which eventually leads us to the best places.
Posted date: November 19, 2017 by Sochaya T.