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Two Field trips, Two Different Industries with HO311
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“Feel goood is not just an emotion, it’s a philosophy.” This statement has been resonated in the heart of every DTAC employee, or simply so-called “People” at DTAC, one of the leading telecommunication service providers in Thailand. DTAC has organically grown itself to be a “happy organization” where the DTAC way or culture is constantly developed along with its brand. Corporate culture is the key to success. Also, the work atmosphere is deliberately designed to reflect its culture, thereby influencing, if not shaping, how the DTAC people behave and work in the DTAC way. Interestingly, it has been claimed as one of the most insanely awesome offices in the world (http://www.businessinsider.com/cool-offices-2011-2?op=1). To learn more about it, Asst. Prof. Dr. Somboon Kulvisaechana takes the BBA students enrolling in the HO311 course of Organizational Behavior for a field trip at DTAC located at Chamchuri Square, in the morning of March 27, 2014. Khun Suchada from Internal Communications of the People Group gives a talk on the concept of “One” (One Team, One Goal, One DTAC) and talent retention strategies through the unique DTAC culture. Walking around a creativity floor and sliding down in the office hallway is absolutely an impressive experience.
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On the 11th of April 2014 the HO311 students has an opportunity for the first time to visit St. Regis Bangkok Hotel, a timeless-sophistication-with-modern-luxury hotel, which depicts a good practice of how the organizational behavior concepts go beyond a simple rhetoric. Retaining high-performance individuals in the luxury hospitality industry essentially requires a deep understanding of employee insight and passionate fulfillment, not simply financial rewards. Khun Wannarat, Khun Nantaphon and Mr. Jeffrey, the Human Resource team, walk us through a journey of how St. Regis brand comes about and how impeccable services are well delivered to customers – people’s passion is the key. Apart from this, untied teamwork, dynamic communication and attention-to-detail ways of work are boiled down to an equation of service business success. An interactive discussion, together with a brief property inspection, gives the students a practical sense of how the St. Regis core values, namely Uncompromising, Bespoke, Seductive and Address, come to life, or being put into action.
Posted date: April 18, 2014 – 08:28 Hrs. |
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