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MK411 (2540) |
Course Title |
Credits |
Prerequisite |
Marketing Analysis and Decision-Making |
3 |
MK311 and BA204 |
An integrated approach to studying the scope, characteristics, and process of important marketing decisions in competitive and rapidly changing business environments. Students will learn concepts and tools useful for marketing decision-making and practice how to use them to analyze data from inside and outside the organization in order to design and deliver insightful reports or presentations that fit with different marketing management positions and situations. |
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