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MK317 (2540) |
Course Title |
Credits |
Prerequisite |
Pricing Management |
3 |
MK201 and FN201 |
A study of concepts and principles related to pricing management. Topics include pricing policy, strategy for pricing determination and adjustment, pricing as a marketing promotion tool, and pricing to complement other marketing mix. Also discussed are environmental factors that influence profitability and application of quantitative analytical techniques as decision-making tools for increasing business profitability. |
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