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    MK317 (2540)
Course Title Credits Prerequisite
  Pricing Management     3     MK201 and FN201  
A study of concepts and principles related to pricing management. Topics include pricing policy, strategy for pricing determination and adjustment, pricing as a marketing promotion tool, and pricing to complement other marketing mix. Also discussed are environmental factors that influence profitability and application of quantitative analytical techniques as decision-making tools for increasing business profitability.
 
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