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MK312 (2540) |
Course Title |
Credits |
Prerequisite |
Marketing Planning |
3 |
MK311 |
A study of marketing theories, concepts, processes, and tools as essential to business. Focus is on building skills and experience in developing a marketing plan. Topics cover the influences of environmental factors, consumer behavior, and competitive and responsive conditions as well as the development of a marketing plan, implementation, and control of marketing execution. Special emphasis is on social responsibility and adhering to ethics in every step of the process. |
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